yoself focuses on individuality and personality in the sleep test market. With a new technology, yoself is changing the shopping experience by using a questionnaire developed with experts to query and evaluate various customer data points and then present individually tailored recommendations and products. Over 40 data points are collected using the questionnaire, which can be used for analysis and further customer input. This not only sets yoself apart from other e-commerce platforms, but also underscores the approach of really wanting to understand and help customers with this new technology.