The Ukraine crisis has left its mark on the e-commerce sector in particular because it is also feeling customers’ reluctance to buy, primarily due to increased energy costs and high inflation. As early as March, scalyst already reacted to this situation by changing the corporate strategy for the short and medium term: from March, the focus was only on the platform technology, work on the algorithm, and the sleep test market. Media and marketing costs were reduced, thus allowing the company to stay on course despite the challenging situation.
